Let’s work together.
I partner with organizations to unleash creativity, create transformational experiences, and develop powerful marketing & branding strategies. I come to this work with the expertise of a former agency co-founder, the lens of a diversity, equity, and inclusion (DEI) practitioner, and the resonance of a poet, artist, and public speaker.
Moving Keynotes
Blending poetry, personal storytelling, and actionable insights, I motivate people towards their most creative, generous, and expansive selves with inspiring keynote talks.
Interactive Workshops
Highly attuned to energy, I’m skilled at creating containers of safety, facilitating nuanced conversations, and developing workshops that nourish & ground communities.
Strategic Consulting
As an inclusive marketing consultant, I develop bespoke strategies that cut through the noise, center human experiences, and position businesses for resilience in our ever-changing landscape.
Reach out to work with Katerina, receive their current offerings deck, or imagine new possibilities.
Facilitating a workshop on "Creativity for Healing, Resistance, and Change" at Washington University, co-hosted by the Office for Diversity & Inclusion and In-Between, a student-led mental health group.
Inclusive Marketing Services
I've helped organizations refresh their brands to reach new audiences, develop campaigns that convert customers into loyalists, and build profitable marketing funnels that sustain long-term growth. I especially love partnering with arts & culture organizations, non-profits, and mission-driven companies.
Freelance Strategy Work
Marketing Strategy: Go-to-market strategy, multicultural marketing, and ongoing marketing strategy
Brand Strategy: Brand audits, brand positioning & messaging, and campaign development
Content Strategy: Thought leadership, strategic storytelling, and content marketing
Strategic Consulting
Executive consulting on brand positioning, innovation, and crisis communications
Foundational brand storytelling and brand building strategies for early-stage startups
Brand evolution and audience expansion strategies for established companies
Training & Workshops
Training marketing & communications teams on inclusive marketing best practices
Marketing & branding workshops for founders and early-stage startups
Talks on marketing innovation, including strategic AI implementation
Select Past Projects
Denver Health – Fast Track Cities Initiative: Developed a go-to-market strategy and anti-stigma campaign for Denver Health's 5280 "Fast Track Cities," an initiative providing critical resources to people living with HIV in Colorado.
Illegal Pete's – Digital Launch & GTM Strategy: Led the development of a new website, mobile app launch, and go-to-market strategy for Illegal Pete's, a Mexican eatery with locations across Colorado and Arizona.
Intertrend – Make Noise Today Rebrand: Spearheaded the rebrand and content strategy for "Make Noise Today," a youth-focused AAPI storytelling initiative. After developing the strategy, Intertrend brought me on to lead the execution with their internal social media team.
Vans – Racial Justice Communications: Led communications updates to Vans' racial justice commitments, including conducting interviews with over a dozen global team leaders and developing messaging & positioning for their updated diversity & inclusion page.
VF Corporation, DIS Study Abroad, City of Fort Collins – Team Training: Led global team trainings and workshops on inclusive marketing best practices.