I’m Katerina, a strategist fueled by compassion, curiosity, and dissatisfaction with the status quo. I started my career in Silicon Valley, where I was accepted into Yahoo’s Marketing Associate Program, an intensive 18-month rotational program with an inaugural class of just six people. I completed rotations in event marketing, B2B marketing, and product marketing, and ultimately landed at Flickr, where I orchestrated their first-ever 20 Under 20 program, launched Flickr for iPad, and expanded their social media marketing to include Pinterest and Instagram.
Since then, I’ve worked at various startups across functions like growth marketing, UX design, and product management. I’m the co-founder of Slant’d, a media company that celebrates Asian American identity, as well as the co-founder of Spectacle, a marketing agency that helps companies achieve cult brand status. I’m passionate about building communities, storytelling, and helping startups take their businesses to the next level.
In my spare time, you can find me OM’ing in a hot vinyasa class, crafting stories for my blog, or jamming out to musicians ranging from Mendelssohn to Miguel.